design standards · v2 prototype
Signal Deck
A dark instrument surface for a company that is operated, not browsed. Warm charcoal ground, one luminous current of signal red, phosphor green for “live”, amber reserved for human authority. The product is touched — icons, windows, dock — never explained.
Mark
A stitched S — the thread that runs through the product. Signal red on dark, never recolored, never on photography.
Color roles
Near-monochrome deck. Signal appears when intent is asked for; green when the environment holds; amber only where a human must decide.
deck & ink
accents
states — always paired with words
Typography
Space Grotesk speaks; IBM Plex Mono records. Mono is reserved for evidence, labels, and machine references.
Needs attention
Body copy stays short. The interface shows; it doesn’t explain. When it must speak, it speaks like this — one calm sentence.
drafts #114–#116 · policy: marketing/publish
Components
Live specimens — the exact primitives the deck uses.
buttons
states — readable in words
app icons — the desktop’s shorthand
the approval card — policy-owned
approval — yours to give
Publish this week’s campaign
- Scope
- Campaigns · 3 posts · Instagram
- Consequence
- Posts become public on the connected account.
- Evidence
- drafts #114–#116 · policy: marketing/publish
window chrome
Motion
Motion signals real state: assemble, breathe, spring. Never decoration.
prefers-reduced-motion collapses every duration and stops the breath; the words remain.
Why this is Swype
The mapping from product truth to surface decision.
The deck is the company. Apps are icons with badges, not menu entries; work opens as windows you arrange, not pages you visit. The desktop metaphor is the product: a place you operate.
Green means the environment holds this. Ready, approved, live. Amber means a person must decide. Wherever policy stops work, the boundary is amber — never the agent’s color.
No paragraphs where a demonstration works. The public page shows intent assembling into an environment instead of describing it. The workspace shows state instead of documenting it.
Candidate decisions: the “Signal Deck” direction, dark warm charcoal ground, signal/go/amber state triad, Space Grotesk + Plex Mono pairing, squircle icon system, windowed desktop with dock. Prototype decisions, open to founder revision.